Today's cup of of coffee in honor of fall.... Pumpkin Spice Latte!!!
Throughout my recent personal studies of leadership this week I have noticed how internet sites are now shifting from an information source to a source of relationship and social networking.
The fame of Facebook and Twitter only further confirm this finding. As I looked at different websites this week, I found that lots of them now had connections to Facebook, Twitter, or even a personal blog. My doctor's office is on several of these relationship social networking sites... a doctor's office.
People want to feel connected to the information. They no longer want to know just the times of an event that is being held, church service, concert, they want to feel connected to those presenting. Many pastors, churches, public speakers, musicians, and even sports players have their own , facebook and twitter accounts.
I have to admit that I follow several NFL football players on Twitter... I know what some of them ate for breakfast. I also follow a few of my favorite tv shows and news stations. On the Ellen show it's Cat week...
So what is it about this social networking blogging, facebook, twitter that has people so enticed?? It makes them feel connected. Because I know about what one of my NFL players ate for breakfast, how he left his apple computer cord in another city and it cost him $84 dollars to replace... I feel like I am apart of his life almost. I can relate to him on a different level then just seeing him play on the television screen once a week.
Churches need to gear it up too... The people in the congregation don't just want to hear a speaker on the weekend once a week... really they want to feel connected to them... they want to know that they tripped going down the stairs today, that they struggle and enjoy some of the same things that they enjoy...
One website I looked at in my research this week... their website home page is a blog. Imagine how often people go back to look at their website, or subscribe to their website just to see the new blog. The blog wasn't just full of announcements, but it was personal. There were stories, personal and community challenges, books, and thoughts.
For some people, due to today's day and age, for them getting connected might be through reading Blogs, Twitters, Facebook's of their organization. The love of football for them, might start by getting a love for the players. Engaging at Church or a non-profit, might start by reading a blog that causes them to want to communicate.
Web Sites and pages today, are not just about the information. Date, time, mission, vision, and values, about us, contact us, who we are. No a lot of websites today are engaging their readers in a connection through social networking sites.
Look even at the bottom of this post there are links to share this post on email, facebook, twitter, and the buzz.
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